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“Hottest Breakthrough MCs of 2010″ Candidate: Jay Rock
For those who havent seen Jay Rock or read his street resume , one listen to records like “All My Life in the Ghetto” with Lil Wayne and Will.I.Am or freestyles like “Anti Social” and you can tell that the Watts, California, native’s rhymes are ‘hood-validated.
The husky roar in his baritone , the understandable pain in his lyrics give Jay Rock one of the most captivating young voices in hip-hop . His candidacy for “Hottest Breakthrough MCs of 2010″ comes with a collective thumbs-up from the streets .
” My love for music started in Watts ,” Rock said of his early musical inspirations. “I always had a love for music . When I was 6, 7 years old, I was raised on all the old-school stuff. My mother always olayed oldie tunes in the spot . That’s all my momma used to play around the house was oldies. But when I stepped outside my project unit, that’s when I listened to the Dres, Scarfaces, DJ Twists, Mausberg. I was brought up on that. I fell in love with the game when I was 13 . I was in junior high. I got into it, but I wasn’t serious. It was just for fun.”
Jay Rock said he was too busy hustling to care for rap or take it serious enough to start a career .
“I was doing what I do, being a hardhead in the streets. I didn’t even know one of my big homies was in the music game,” Rock explained. “I heard he was looking for me. I thought it was to chastise me for some stuff I did being a hardhead. But the whole time, he wanted to get me in the studio. He heard one of my tapes, a song I was on. I used to be ducking and dodging. Shout-out to Top Dawg, he snatched me out the streets and said, ‘I’mma make something happen. You don’t need to be out in the streets doing that dumb stuff .’ “
Rock started putting out mixtapes in 2006 and has been signed to the Warner Music Group for the past three years,waiting to release his debut, Follow Me Home.